Bobruiskagromash strengthens its position in the African market

The Bobruiskagromash holding expands the geography of supplies, annually discovering new countries and markets.

Today one of the most promising sales markets is Africa, which consumes about 10% of the world's agricultural machinery and includes markets with a developed or developing agricultural sector, the importance of which has been constantly increasing over the past few years.

The Bobruiskagromash holding carries out regular supplies of equipment to Guinea, Nigeria, Egypt, Madagascar, Sudan. The most popular among African consumers are tillage equipment, machines for harvesting and storing forage, as well as trailers.

One of the main partners is Guinea. Every year, farmers in this country and nearby Mali and Senegal receive trailed and tillage equipment, and sales increase every year. For example, in 2020, the growth rate by 2019 was more than 150%.

With the assistance of AFTRADE DMCC, a dealer and permanent partner from the UAE, shipments are carried out to Zambia, Kenya and Angola. At the same time, several large projects are being worked out with Togo, Zambia, Burkina Faso, Nigeria and Sudan.

In 2019, the Bobruiskagromash equipment was shipped to Madagascar and Angola for the first time, and in 2020 - to Zimbabwe. By the end of the year, scheduled regular deliveries to Guinea and Madagascar. For 2021, agreements were reached on the purchase of agricultural equipment by companies from Sudan and Namibia, as well as the implementation of a number of projects through AFTRADE DMCC.

Bobruiskagromash sees broad prospects for itself in the African market. By combining the production efforts of all enterprises of the Holding, we are ready to provide African farmers with modern agricultural technologies at affordable prices.